Ghostwriting - A multi-national technology company asked us to write a book about their innovation lab. The goal was to document the story behind the lab's creation for internal and marketing purposes. It involved extensive interviews with team members, as well as some of the nation's leading innovation lab founders and executives. The project was completed on-schedule and on-budget.
Interactive e-learning scripting - A medical school wanted to start using interactive e-learning programs as educational tools for students and practitioners. We were hired by a training development company to research and script-storyboard a program on ultrasound guided regional anesthesia. The presentation would employ extensive interactive elements, audio and video media, and sync with hands-on exercises. Through ongoing collaboration with instructors and the e-learning production team, we produced a highly successful training program.
Marketing communications - A multinational technology company needed an engaging media-based presentation of a new product for its business customers. We were hired by a media production company to script the highly technical program. Previously, we had contracted directly with that technology company to write white papers, content for their Web site and marketing presentations.
Web-based training - A U.S. federal agency wanted to convert document and classroom-based content for new employees to a story driven, multi-media Web presentation. We were hired to conceptualize and script the program. The site was so effective that we were hired to develop another Web presentation on a set of employee procedures related to work assignments across multiple facilities.
Communications consulting - A physical therapy device manufacturer wasn't getting traction with their marketing communications. They hired us to guide them on communications strategies, develop a communications plan and implement ongoing activities. The efforts resulted in national publicity, new connections with marketing partners and increased visibility with target audiences.
Business communications - A U.S. federal energy agency and a Fortune 100 utility conglomerate hired us to provide on-call marketing, training, speechwriting, media scripting, journalism, technical documentation, planning, editing and internal/external communications and creative services. We served both of these clients for well over a decade.
Far too many age 50-plus business professionals are unemployed, under-employed or feel like giving up on their careers. They have been devalued in many industries due to ageism and as a negative side-effect of the global economy. All of this is despite the fact that they have a wealth of knowledge, powerful skills, priceless experience and a wealth of contacts. And this isn't just about the effects of such talent being under-utilized or wasted. The negative economic impact of not having this talent in our global workforce is enormous.
Entrepreneurship, through solo or micro businesses, is the best option for many of these talented people like you. Workarounds contains over 50 workarounds for the common "pain points" age 50-plus entrepreneurs face as they operate, market and grow their ventures. Each workaround contains multiple action items and tactical options to implement immediately. All of this advice applies to a wide range of contract-based business services and even many product-based enterprises. Workarounds is all about strategies and tactics to drive success in the competitive private sector, government and non-profit marketplaces.
Workarounds offers lessons learned from the author's decades of self-employment experience and years of research. Additionally, this book contains interview quotes from 20 of the world's most recognized career coaches, entrepreneurship experts, authors/speakers and futurists who advise millions of age 50-plus businesspeople across the globe. Benefit from insights and advice from thought leaders and best-selling authors including Seth Godin, John Tarnoff, Whitney Johnson, Jacob Morgan, Kerry Hannon, Nancy Collamer, Richard Eisenberg, Tom Goodwin, Dr. Ross McKenzie and Marc Miller.
Excerpts and articles about Workarounds have been published on Forbes, PBS Next Avenue, Freelancers Union and other business platforms.
Ideascape, Inc. is a creative business communications consulting and services firm. We work with businesses of all sizes, government agencies and non-profits worldwide—with a special affinity for startups. It's been our honor to receive national and regional recognition for our work, including Telly Awards, a NASA Achievement Award, a DOE Exceptional Public Service Award and selections at international film festivals for our documentaries.
Our approach is collaborative, imaginative and results-oriented. We provide extraordinary customer service, which is why we've served some clients for 10 years or more.
After we discuss your project to determine if it's a good fit for all of us, we'll develop a detailed proposal. That will cover the following: project description, scope of work, timelines/milestones, all costs, anticipated process, collaboration preferences, as well as additional project and service options that are available. All projects will be completed on time, on budget and at top professional quality.
We also operate a sister company, Imaginexxus LLC. It's the platform for our travel writing and publishing business, including our book series "A Picture is Worth 1,000 Characters™." Print and e-books are available on Amazon, Kindle, iBooks and Barnes & Noble.